Títulos em Sociologia

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

This sweeping book is a systematic treatment of the historic transformation of the West from limited monarchy to unlimited democracy. Revisionist in nature, it reaches the conclusion that monarchy, with all its failings, is a lesser evil than mass democracy but outlines deficiencies in both as systems of guarding liberty.

lf a man cannot stand freedom, he will probably turn fascist. This, in the fewest possible words, is the essential argument in this modem classic, Escape from Freedom. The author, Erich Fromm, is a distinguished psychologist, late of Berlin and Heidelberg, now of New York City.

In Mastery, Robert Greene's fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where The 48 Laws of Power left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world's masters.

Since its release in 1949, The Hero with a Thousand Faces has influenced millions of readers by combining the insights of modern psychology with Joseph Campbell's revolutionary understanding of comparative mythology. In this book, Campbell outlines the Hero's Journey, a universal motif of adventure and transformation that runs through virtually all of the world's mythic traditions. He also explores the Cosmogonic Cycle, the mythic pattern of world creation and destruction.

Dr. Elisabeth Kubler-Ross created her classic seminal work, On Death and Dying, to offer us a new perspective on the terminally ill. It is not a psychoanalytic study, nor is it a "how-to" manual for managing death. Rather, it refocuses on the patient as a human being and a teacher, in the hope that we will learn from him or her about the final stages of life.

In The Black Swan Taleb outlined a problem, and in Antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what Taleb calls the "antifragile" is actually beyond the robust, because it benefits from shocks, uncertainty, and stressors, just as human bones get stronger when subjected to stress and tension. The antifragile needs disorder in order to survive and flourish. Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner.

Finding one's calling is not just about finding something we can do - it is about finding what we can't not do. "Let your life speak" is a time-honored Quaker admonition to live one's life as witness to the deepest truths one knows. But as Parker Palmer explains, those words can also mean "listen to your life, and let it tell you what your truth is."

Drawing on startling new evidence from the mapping of the genome, an explosive new account of the genetic basis of race and its role in the human story. Human evolution, the consensus view insists, ended in prehistory. Inconveniently, as Nicholas Wade argues in A Troublesome Inheritance, the consensus view cannot be right. And in fact, we know that populations have changed in the past few thousand years - to be lactose tolerant, for example, and to survive at high altitudes.

A belief in free will touches nearly everything that human beings value. It is difficult to think about law, politics, religion, public policy, intimate relationships, morality—as well as feelings of remorse or personal achievement—without first imagining that every person is the true source of his or her thoughts and actions. And yet the facts tell us that free will is an illusion.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

The New York Times number-one best seller. At the age of 36, on the verge of completing a decade's training as a neurosurgeon, Paul Kalanithi was diagnosed with inoperable lung cancer. One day he was a doctor treating the dying, the next he was a patient struggling to live.

For the first time in history, eight defined generations live side by side with each other, from Alphas to the Greatest Generation by way of Boomers, Xennials and others. The Multigenerational Revolution is a bravura call for change that argues that we should fully utilise the range of lives and experiences, helped by technological advances, to develop new ways of working and living together. It asks us all to experiment with new models of playing, learning, and working that take advantage of our longer lives and multigenerational society.

Viennese ideas saturate the modern world. From California architecture to Hollywood Westerns, modern advertising to shopping malls, orgasms to gender confirmation surgery, nuclear fission to fitted kitchens—every aspect of our history, science, and culture is in some way shaped by Vienna. Richard Cockett gives us the entirety of an extraordinary story of how one city made the modern world—and how we all remain inescapably Viennese.

A century ago, it was a given that a woman with a college degree had to choose between having a career and a family. Today, there are more female college graduates than ever before, and more women want to have a career and family, yet challenges persist at work and at home. This book traces how generations of women have responded to the problem of balancing career and family as the twentieth century experienced a sea change in gender equality, revealing why true equity for dual career couples remains frustratingly out of reach.

In Being Mortal, best-selling author Atul Gawande tackles the hardest challenge of his profession: how medicine can not only improve life but also the process of its ending. Medicine has triumphed in modern times, transforming birth, injury, and infectious disease from harrowing to manageable. But in the inevitable condition of aging and death, the goals of medicine seem too frequently to run counter to the interest of the human spirit.

Tom Chivers follows hidden pathways, explores lost islands and uncovers the geological mysteries that burst up through the pavement and bubble to the surface of our streets. From Roman ruins to a submerged playhouse, from an abandoned Tube station to underground rivers, Chivers leads us on a journey into the depths of the city he loves.

Effective business communication is a skill that anyone can develop. From interview strategies to high-stakes negotiation tactics, 10 Skills for Effective Business Communication offers practical strategies to improve communication skills and help you succeed in your career. Equal parts research and actionable advice, this book applies effective strategies from the world’s most successful professionals to common workplace scenarios.

This is a study of how intellectuals as a class affect modern societies by shaping the climate of opinion in which official policies develop, on issues ranging from economics to law to war and peace. You will hear a withering and clear-eyed critique about (but not for) intellectuals that explores their impact on public opinion, policy, and society at large.

The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.