Robert B. Cialdini

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

Todos nós queremos ouvir um “sim”. Essa palavra tão pequena abre as portas para o mundo e nosso futuro. Os 21 breves capítulos deste livro descrevem atitudes testadas e comprovadas para aumentar as chances de que os outros comprem nossas ideias ou atendam nossos pedidos....

When it comes to persuasion, success can begin before you say a word....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

Un classico della psicologia sociale della persuasione! Oltre 5 milioni di copie vendute nel mondo! In questo nuovo volume, ampliato e aggiornato, Robert...

If you read (or listen to) nothing else on becoming a new manager, listen to these ten articles.

Découvrez pourquoi certaines personnes sont douées d'un remarquable don pour la persuasion et comment il est possible de les battre sur leur...

Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

Este manual tamaño bolsillo se convertirá en tu mejor aliado para garantizar que todo el mundo diga "sí" a tus ideas y demandas. Todos queremos escuchar esta palabra. Aplica estos consejos y conseguirás convencer a cualquier persona de cualquier propuesta....

Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion—both at work and at home....

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....

The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read (or listen to) nothing else on communicating effectively, listen to these ten articles....