The CPG Guys are joined in this episode by John frost, Chief Customer Officer at Chobani,

Find John Frost on Linkedin at: https://www.linkedin.com/in/john-frost-20963155/
Find Chobani on Linkedin at: https://www.linkedin.com/company/chobani/
Find Chobani online at: https://www.chobani.com/

Here's what we asked John:

1. John, let’s start with your journey. What path led you to Chobani, and how has your experience at Frito-Lay and PepsiCo shaped your perspective as Chief Customer Officer?
2. The Chief Customer Officer role is all about building deep partnerships. How do you define retail customer centricity at Chobani, and how does it show up in your day-to-day?
3. Chobani has grown from disrupting yogurt to becoming a modern food and beverage company. How do you balance staying true to the brand’s roots while expanding into new categories?
4. Innovation is at the heart of Chobani’s DNA. How do you align with retail partners to ensure that innovation lands successfully with shoppers?
5. Chobani has always led with purpose, from food made better to community impact. How does that purpose translate into customer partnership and retail collaboration?
6. Consumer today demand more authenticity & transparency from brands. How is Chobani meeting those expectations in ways that build both brand equity and customer trust?
7. Looking out to 2026, what excites you most about the future of food, beverage, and retail partnerships?
8. For emerging leaders in CPG, what advice would you give on building trust, driving results, and being an effective customer-first leader?

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