"One of the mindsets that I really like is that I want to earn more so that I can sometimes offer more to those who can't afford it. It's like a cycle."

We sit down with teacher and creator Jennifer Lebedev.

Jennifer is the creator of English with Jennifer. Launched in 2007, her YouTube channel has over 1M subscribers and 100M views to date. She is also a published author with Pearson, an award-winning blogger, and a speaker on building a healthy learner mindset.

In this episode, we chat about:

• 18 years on YouTube: starting in 2007 with a digital camera and no tripod.
• The "teacher creative" to business owner shift: moving from "doing it for free" to being a responsible entrepreneur.
• Overcoming teacher guilt: learning to set boundaries and stop apologizing for charging for value.
• The "Happy Money" mindset: seeing money as an exchange of energy rather than a source of stress.
• Why 1.5 million subscribers isn't a "get rich quick" scheme: the reality of YouTube revenue and sustaining a business.
• Identity-based habits: using sleep and mindfulness to fuel professional performance.
• Why one-on-one teaching still matters: using real student interaction to drive content and stay grounded

*Prefer video? Watch the episode on YouTube.

FOR MORE FROM JENNIFER LEBEDEV:

1. Connect on LinkedIn

2. Visit her website

3. Follow her YouTube channel

OUR PARTNER: COMMUNICATING FOR IMPACT

The Creative House for Leading Educators & Experts.

Amplify your work with high-end video and podcasts that get results. Create impactful videos and podcasts with their programmes and done-for-you production services.

Start your series here.

SUPPORT US:

🫶 Integrate your brand with our podcast in an effort to improve language education.

⭐ Leave a review where you listen.

WORK WITH US:

1. Book a free 1:1 chat with us to strategize your teaching business.

2. Learn how to monetize your teaching skills with TAP

3. Download our free guides for teacherpreneurs.

THE THRIVING TEACHERPRENEUR

Get inspired to start and grow your own education business. Weekly insights, stories, and reflections on education entrepreneurship.

Subscribe on Substack here.