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This week: Pickmon's pivoting their marketing—hopefully to something that makes sense—while PlayStation hunts for their "biggest fans" to scan their faces into Gran Turismo 7. Nothing says "we value the community" like turning your most loyal players into digital NPCs. Meanwhile, Take-Two laid off their AI team right after Nexon called Arc Raiders a "Trojan Horse" for proving controversial AI tools can build triple-A hits with smaller teams. The irony is so thick you could spread it on toast.


In other chaos: Stop Killing Games had their day in the European Parliament and apparently crushed it, leaked GTA Online revenue data sent Take-Two's stock soaring, and the new Xbox CEO reportedly admitted in a leaked memo that Game Pass "has become too expensive for players." It's been a week of leaks, layoffs, and corporate face-scanning. Standard operating procedure, really.

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