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Can Marketing Save the Planet?
- 101 Practical Ways to Use Sustainable Marketing as a Force for Good
- Narrado por: Ruth Galliers
- Duração: 12 horas e 11 minutos
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Sinopse
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.
In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Resumo da Crítica
'Marketing can, and must, save the planet. For any Marketer wondering where on earth to start, this book is a deeply practical, meticulously researched gloves-off guide on how to do it. With core terms and concepts explained, inspiring case studies, and practical actions to take at the end of each chapter, you’ll finish the book feeling fully equipped to play your role in helping solve humanity’s most pressing problem.' (Tessa Clarke)
'The authors of Can Marketing Save the Planet? have covered everything that anyone working in marketing, could possibly want to know about ethical and sustainable marketing – from net zero, to employee engagement, education, and learning, ESGs, CSR, greenwashing, working with activists, innovation, green websites, to use of language…and so much more! It’s a hugely comprehensive book, with a core message to help marketers drive sustainability and change – inside and out. The book is packed with the latest learnings, case examples and trends. If you are in marketing or in business, this book will become your best read and your best friend.' (Sangeeta Waldron)
'Michelle and Gemma have turned around their lives and careers in response to what they have learned about the climate emergency. And now they are making their hard won lessons easily available to all of us who might follow. Their action-packed new book offers us a practical pathway to lean into our most pressing challenges, future-proof our businesses and thrive by doing something more meaningful with our marketing. I cannot recommend it highly enough.' (Paul Skinner)