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Content Marketing: Making the Magic Happen
- A B2B Marketing Leader’s Guide to Growth through Effective Content Marketing
- Narrado por: Matt Bell
- Duração: 7 horas e 17 minutos
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Sinopse
This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company's go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company's content marketing efforts and explains how to operationalize a sustainable strategy that uses content marketing to drive top- and bottom-line growth, even if the company's resources are limited.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.