Designed to Scale

How to structure your business for exponential growth.

Have you ever wondered why some businesses scale while others fail? For every company that triples in size, thousands lose their momentum and get stuck. Every business leader aspires to achieve and sustain growth, but most come up short. Usually this happens because the early start-up structure is not designed to support their next-stage business strategy. It is not designed to scale.

For a company to execute its strategy and scale up, its leadership must know why, how, and when to change the organizational structure. They must also know how to design the structure so that the right people can play key roles where they can thrive.

Designed to Scale explains the principles of scalable organizational structure: What are the structural traps that kill business growth? How do you successfully and quickly change your company’s trajectory? How do you design an agile and responsive organization that lasts?

In this audiobook, I dispel the most common myths about organizational structure and show you what really works—giving you a clear, actionable blueprint to grow your company exponentially and sustainably. You will learn how to:

• Design your business for the next stage of growth
• Create vivid role clarity and accountability across your organization
• Make smarter senior-level hires that stick around and thrive
• Improve cross-functional coordination and teamwork
• Drive better metrics-based decision-making
• Free yourself to work significantly more on the business than in it
• Launch and grow new business units while sustaining the core
• Drive strategic execution at scale

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.