-
Expand, Grow, Thrive
- 5 Proven Steps to Turn Good Brands into Global Brands Through the LASSO Method
- Narrado por: Pete Canalichio
- Duração: 9 horas e 26 minutos
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Assine e ganhe 30% de desconto neste título
R$ 19,90 /mês
Expand, Grow, Thrive
Compre agora por R$ 51,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
Sinopse
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.
The LASSO model (Lateral, addictive, storied, scalable, own-able) offers a simple, accessible, and effective way for marketers to get their heads around the desired attributes of highly successful growth programs.
With insightful advice, anecdotes, and tips from leading brand licensing professionals, household names like Coca Cola and Disney, senior marketers, and inspiring individuals, Canalichio has created a measured and proven "think big, get big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.