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From Scratch  Por  capa

From Scratch

De: Allen Salkin
Narrado por: Julian Fleischer
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Sinopse

Big personalities, high drama - the extraordinary behind-the-scenes story of the Food Network, now about to celebrate its 20th anniversary: the business, media, and cultural juggernaut that changed the way America thinks about food.

In October 1993, a tiny start-up called the Food Network debuted to little notice. Twenty years later, it is in 100 million homes, approaches a billion dollars a year in revenue, and features a galaxy of stars whose faces and names are as familiar to us as our own family's.

But what we don't know about them, and the people behind them, could fill a book.

Based upon extensive inside access, documents, and interviews with hundreds of executives, stars, and employees all up and down the ladder, Allen Salkin's book is an exhilarating roller-coaster ride from chaos to conquest (and sometimes back). As Salkin takes us inside the conference rooms, studios, homes, restaurants, and after-hours meetings, we see a salty Julia Child lording it over the early network performers; a fragile Emeril Lagasse staggering from the sudden public shock of cancellation; a very green Rachael Ray nearly burning down the set on her first day; a torn Tyler Florence accepting the Applebee's job he knows he can't refuse, but with a chill running down his spine; and a determined Bobby Flay reinventing himself once again to survive.

Paula Deen, Tom Colicchio, Anthony Bourdain, Mario Batali, Jamie Oliver, Martha Stewart, Guy Fieri, Cat Cora: Salkin illuminates the people we thought we knew, and the ones we never knew about, in this irresistible story of the intersection between business, television, pop culture, food - and us.

©2013 Allen Salkin (P)2013 Penguin Audio

Resumo da Crítica

“Dishy, behind-the-scenes....it’s salacious enough to keep you swinging from one good old-fashioned bootstrap story to the next.” (New York Times Book Review)

“Allen Salkin shows how the sausage really gets made at the Food Network in From Scratch, a behind-the-scenes history liberally spiced with gossip and unsavory tidbits.” (Entertainment Weekly)  

“In From Scratch: Inside the Food Network, Allen Salkin guides readers through the history of the network, from its start in the 1990s to today. Along the way, Salkin serves up plenty of stories that will surprise and entertain.... For Food Network addicts hungry to know more about the network, Salkin’s book will hit the spot.” (Associated Press)

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