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How to Write a White Paper in One Day
- Everything You Need to Know to Create Your Own Powerful Marketing Tool (Updated Edition)
- Narrado por: Brian Boys
- Duração: 1 hora e 17 minutos
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Sinopse
This book will take the non-professional writer step-by-step through the process of creating a convincing, problem/solution white paper of around 2,000 words (approximately eight pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. How to Write a White Paper in One Day is built around the white paper in one day template, which takes the guesswork out of structuring the paper.
The listener will learn:
- The difference between white papers and other marketing tools
- The benefits of writing his or her own
- How to discover his or her most compelling subject
- How to create the strongest argument for his or her product/service
- How to structure that argument so that even a skeptical reader will be convinced by the end of the paper
- How to find published sources to bolster that argument
- What to write for every paragraph in the paper
How to Write a White Paper in One Day includes step-by-step instructions for creating and professionally polishing the final document and how to distribute it once it's done.
About the author
Brian Boys is an award-winning advertising copywriter who has worked for clients of all sizes for 25 nearly years. He provides free marketing writing instructions at MakingMeWriteThis.com, where he also blogs.