The work from Chick-Fil-A entrepreneur and rare triple franchisee Kevin Williams was written as part employee handbook, part operating manual for life. Irrational Kindness flips traditional wisdom on its head and gives a different lens through which to look at life.

Often, the idea of being irrational is smeared with negative connotations. It can sound illogical, senseless, unjustifiable, or groundless. It may even represent ludicrous and mad behavior! But Kevin Williams argues that being irrational can be just the opposite. And it is the most positive, inspiring, and empowering way to be. 

Being irrational has to do with thinking outside the box - way outside. It has to do with viewing life as a journey and still being willing to reverse the route, shake things up, or flip the map upside down. 

Why? Not just to be different, but to make a difference.

Irrational Kindness can serve as a harmonious reminder that one's hopes and dreams do not have to be derailed - not by their fears, their pasts, or by people who make them feel like they have to know everything to be successful or even just to get started. Throughout the book, Kevin provides the inspiration everyone needs to favor understanding over being understood and prioritize kindness toward themselves as well as others over everything.

"Kevin Williams doesn't sell chicken, he loves people. And fast food is his conduit to engage a world in need of irrational kindness. We could all learn to be a bit more irrational from Kevin." (Andy Stanley, author, communicator, and founder of North Point Ministries)