This book combines an extraordinary first-person account of an entrepreneurial instinct to start and develop a highly successful international travel adventure company and reveals unusual management secrets that not only keep employees fully engaged but also keep customers extremely happy. After being fired from McDonald's as a teenager, Poon Tip decided that if he wanted to be successful in life, he would need to be self employed. To do that, he started G Adventures in 1990 with financing based upon his maxed-out credit cards.

But the results were startling: people loved going on vacations to exotic spots around the world where they dealt with adventure and action. G Adventures is not for the faint of heart - it's for people who want to get away AND have memories to cherish for a lifetime.

What makes G Adventures so successful? Poon Tip has created an entirely new and refreshing approach to management, which is related in Looptail. In his company, there's no CEO - but there is a company Mayor. There is no HR dept - but there is a Talent Agency and a company Culture Club.

Poon Tip even offers any employee a check for $5,000 if he or she can actually hurt his feelings with less than positive feedback about the company and how it's being run. So far, nobody has claimed the prize.