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Marketing to Win More Business
- Actively Market Your Business to Attract Customers
- Duração: 2 horas e 2 minutos
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Sinopse
This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters.
There are lots of tips and techniques, and a "bullet point" summary at the end of each chapter for easy reference.