In 1973, Martin Cooper invented the cell phone.

How?

• He started with a problem (the Chicago police needed an alternative to bulky two-way radios)
• He synchronized the magic triangle (product, company, and category design)
• He executed a lightning strike (a publicized call to his top competitor)

And he won the category.

In this mini-book you will learn:

• How Martin Cooper led the creation of the world’s first cell phone at Motorola—and made the first publicized call on it.
• The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.
• The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.
• The three major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.
• Sage advice for Category Designers who dream to change the world with technology.

Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.