*Features an exclusive interview with Simon Squibb, bestselling author of What's Your Dream?*

'The real deal' – Alan Sugar

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This audiobook is read by the author, and the Apprentice's most feared interviewer, Mike Soutar.

Everything you know about leadership is about to expire.

The rulebook most leaders rely on was written for a slower world that no longer exists.

Next Gen CEO is not a book about management theory. It is about the raw mechanics of leadership - the principles that remain when the noise of the modern world is stripped away.

In 60 sharp, micro-learning chapters, Mike Soutar distils decades of experience as a founder, CEO, and the formidable interviewer from BBC’s The Apprentice.

These are the benchmarks Mike used to judge Britain’s most ambitious entrepreneurs and the hard-won truths he used to scale his own multi-million-pound businesses.

You’ll learn how to:
• Lose more arguments - and become stronger for it.
• Stop being everyone else’s problem solver.
• Design teams that don’t need you in every room.
• Stay on fire - without burning out.

No jargon. No waffle. Just battle-tested frameworks for a world where AI, distributed work, and economic upheaval are reshaping the workplace in real time.

Leadership is a behaviour, not a job title. The future will reward those who learn faster than the world is changing.

Are you ready to be a leader others choose to follow?