Persuasion and influence have never been easier to learn. Are you tired of being led around? Do you want to be more assertive or influential? Taking the facets of an effective leader and breaking down what it means to change minds and take control of conversations, this is the guide that can change your life. 

If you have ever wished your words could carry more weight, look no further. Here, we deconstruct charisma as we take you on a fascinating journey through the processes of psychology and social dynamics, illuminating misunderstood elements of human interaction like never before. Tear the veil aside and look at how masters of manipulation do it. Knowing how these actions are done will give you the tools you need to hold firm and even do some swaying of your own if you are tired of being led around, jerked around, or manipulated. 

You’ll learn:

• Confidence: break down and master faking it and making it
• Delivery: how to polish your message until it shines
• Compromise: the more hybrid an idea, the stronger it is
• Facts: credibility and self-assurance come from research and logic
• Accord: how to get the big win through small victories
• Patience: how to slowly and cautiously gain ground
• Charisma: precisely what it takes to develop congeniality and magnetism
• And so much more!

Whether you are addressing a massive crowd or a single individual, these seven easy steps will take you from passive observer to active mover and shaker faster than you can imagine. Aimed at taking your words from "ho-hum" to "oh, wow", the content contained herein is cutting-edge.

Let’s get started!