Many owners of lawn care and landscape businesses found their companies on the belief that they would make more money working for themselves than they would as employees. Dedicated to the maintenance and beautification of properties, they believe that their hard work and expertise in softscape, hardscape, irrigation, or snow plowing will guarantee their success. But technical knowledge alone won't generate profit or help a company grow.

Owners of lawn care and landscape companies often find themselves sacrificing their personal health and family life as they struggle to stay afloat and turn a tiny profit. By decreasing their expenses, managing their cash flow, and planning for strategic growth, these business owners can transform their companies into profit-making machines that reward them generously for their hard work, passion, and entrepreneurial spirit.

Profit First for Lawn Care and Landscape Businesses provides a comprehensive, industry-specific toolbox not available anywhere else. The Green Profit Toolbox™ was created to help owners of lawn care and landscape industry businesses ensure strong profits and long-term growth. Christeen Era has identified not only key business models and best practices in the industry but also the hidden bleeds that kill your profit margin and destroy your bottom line. She helps you see what you never saw before with assessments that provide a clear, accurate snapshot of your current operations.

When you use the Profit First for Lawn Care and Landscape Businesses program, you pay yourself first, and you pay yourself well.  Do you want more income and more time to spend with your family? Do you want to stop worrying about making your payroll and paying your taxes? Do you want to grow your business without taking on crushing debt? Profit First for Lawn Care and Landscape Businesses explains how to achieve these goals, helping you achieve long-term business stability, strategic growth, and (just maybe) the life of your dreams.