Selling Opportunity
The Story of Mary Kay
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Selling Opportunity
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Growing up in Depression-era Texas, Mary Kathlyn Wagner is a dutiful daughter and diligent student with ambition aplenty and no place to use it. Married at sixteen, she is a grandmother at thirty-four. When she is not cooking or cleaning or taking care of the kids, she peddles cleaning products to other housewives. The work has no salary and no security but she sticks with it, sure that direct selling will make her dreams come true.
In 1963, after she has been divorced three times and widowed twice, she sets up her own company, selling second chance and self-invention for the price of a skin care showcase. Soon millions know her as the little lady in the big wig who gives away pink Cadillacs. From its unpromising start in a 500-square-foot Dallas storefront, Mary Kay Inc. grows into a global phenomenon with 3.5 million reps in over 35 countries. She becomes the most famous saleswoman in the world. Maybe the most famous ever.
Based on fifteen years of research, Selling Opportunity gives us a page-turning rags-to-riches story set against the background of direct selling in all its overstated, over-the-top glory. Here, for the first time, is the definitive history of a peculiarly American industry and a mid-century mindset that ennobled extreme self-reliance, sticking to your guns, and blind faith in the American dream.
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