-
Summary: Confessions of an Advertising Man by David Ogilvy
- Narrado por: Kevin Theis
- Duração: 38 minutos
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Assine e ganhe 30% de desconto neste título
R$ 19,90 /mês
Compre agora por R$ 10,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
Sinopse
This is an audio summary of Confessions of an Advertising Man.
Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required material in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is created as though the entire book was advertising copy.
It contains 11 sections:
- How to manage an advertising agency
- How to get clients
- How to keep clients
- How to be a good client
- How to build great campaigns
- How to write potent copy
- How to illustrate advertisements and posters
- How to make good television commercials
- How to make good campaigns for food products, tourist destinations, and proprietary medicines
- How to rise to the top of the tree
- Should advertising be abolished?