The Eco Marketer
How to Sell Sustainably Without Green Washing
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The Eco Marketer
Compre agora por R$ 38,99
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Narrado por:
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Susan Smith
Sobre este título
Consumers today care about more than just products—they care about purpose.
But in a world filled with misleading environmental claims, brands must learn how to market sustainably without falling into the trap of greenwashing.
The Eco Marketer is a practical guide for entrepreneurs, marketers, and business leaders who want to promote their products ethically while building trust with environmentally conscious customers.
Inside this book, you’ll discover how to:
Build authentic sustainability-driven marketing strategies
Communicate environmental values without misleading claims
Understand the difference between real sustainability and greenwashing
Create transparent messaging that earns long-term customer trust
Position your brand as responsible, ethical, and future-focused
Whether you're a startup founder, marketing professional, or business owner looking to align profit with purpose, this book provides the tools to market responsibly in a sustainability-driven world.
©2026 Daniel Garry Owen (P)2026 Daniel Garry Owen