The Fixer
My Adventures Saving Startups from Death by Politics
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The Fixer
Narrado por:
Bradley Tusk
Compre agora por R$ 70,99
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Narrado por:
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Bradley Tusk
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De:
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Bradley Tusk
Sobre este título
Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in.
Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them.
As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs.
Includes a PDF of A Quick Guide to Startup Politics.
Resumo da Crítica
“Lively and entertaining.” —The New York Times
“Bradley Tusk is raw, smart, and focused. The Fixer will become the book you didn’t know your business depends on—dragging you through the mud and into the trenches of startups and politics.” —SCOTT GALLOWAY, professor of marketing at NYU Stern School of Business and author of The Four
“This roller-coaster ride of a personal business memoir ends with a series of case studies of what smart political pressure can really do (and often not do … not every story ends happily). The Fixer is the curtain (finally) being drawn on the often ugly inside reality of what happens when startups attempt to upend a comfortable (and profitable) regulatory order. Any startup founder attempting to eat some incumbent’s lunch (and that’s most of them) would beadvised to read the lessons in The Fixer.” —ANTONIO GARCÍA-MARTÍNEZ, author of Chaos Monkeys
“Disrupting any major industry means disrupting its politics, too. Bradley’s story about fighting for startups from Uber to Tesla, from delivering cannabis to marketing vitamins on Instagram, from mobile voting to fantasy sports, captures exactly what it’s like trying to navigate your startup through the muddy world of politics. This is a truly great story.” —MATT KING, CEO of FanDuel
“A must read for anyone in tech—or worried about being disrupted by tech!”—DANIEL SCHREIBER, CEO of Lemonade
“A deeply funny, exhilarating tour of the dark political arts … Reading The Fixer is like being shot out of a cannon and landing on a bullet train that’s flying off the edge of a cliff. One thing is abundantly clear: You want Bradley Tusk working for you, not against you!”—STEVEN SODERBERGH, filmmaker
“Bradley Tusk is raw, smart, and focused. The Fixer will become the book you didn’t know your business depends on—dragging you through the mud and into the trenches of startups and politics.” —SCOTT GALLOWAY, professor of marketing at NYU Stern School of Business and author of The Four
“This roller-coaster ride of a personal business memoir ends with a series of case studies of what smart political pressure can really do (and often not do … not every story ends happily). The Fixer is the curtain (finally) being drawn on the often ugly inside reality of what happens when startups attempt to upend a comfortable (and profitable) regulatory order. Any startup founder attempting to eat some incumbent’s lunch (and that’s most of them) would beadvised to read the lessons in The Fixer.” —ANTONIO GARCÍA-MARTÍNEZ, author of Chaos Monkeys
“Disrupting any major industry means disrupting its politics, too. Bradley’s story about fighting for startups from Uber to Tesla, from delivering cannabis to marketing vitamins on Instagram, from mobile voting to fantasy sports, captures exactly what it’s like trying to navigate your startup through the muddy world of politics. This is a truly great story.” —MATT KING, CEO of FanDuel
“A must read for anyone in tech—or worried about being disrupted by tech!”—DANIEL SCHREIBER, CEO of Lemonade
“A deeply funny, exhilarating tour of the dark political arts … Reading The Fixer is like being shot out of a cannon and landing on a bullet train that’s flying off the edge of a cliff. One thing is abundantly clear: You want Bradley Tusk working for you, not against you!”—STEVEN SODERBERGH, filmmaker
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