In this book, The Fourth Decision, we seek to become maximized, expanding the time horizon for our entrepreneurial dreams to an entire lifetime, realizing that a high percentage of entrepreneurs simply never retire—they just work differently as they age. Having done the work and reaped significant rewards as successful entrepreneurs over the past decade or so, we now turn to What’s Next (?!) for our companies and our own lives.

Maximized entrepreneurs (ME) are those who make a conscious choice to commit proactively to a lifetime career as an ME, determined to top out as the successful and fulfilled architects of their own entrepreneurial lives by strategically aligning every axis of their lives for maximal impact.

The ME fully embraces their drive toward full potential, both for themselves and their organization(s) through a commitment to entrepreneurial and organizational leadership development. Utilizing collaborative and proven decision-making tools I have developed over the past decade, we will move forward together in The Fourth Decision with a new or enhanced application of discipline in both your personal and professional lives ... remembering always that ... you get one entrepreneurial life to live.