The retail industry, along with airlines, tourism, and hospitality, has been severely affected by the crisis and pandemic impact on economy and purchasing power of consumers. The change of business environments made many quick moves in the disruptive areas of what took years and now have to accelerate faster to stay afloat and survival. 

About the author: Sherif Dweek is a global corporate executive with successful track record at transforming underperforming global Fortune 500 companies into thriving and profitable enterprises. He is highly skilled at analyzing business performance, identifying areas in need of improvement, and delivering effective solutions that improve operational performance and business profitability. As an executive, he strives to empower teams to achieve a high level of performance and success.

Sherif is fluent in getting customer feedback, developing customized, client-focused scenarios, building turnaround plans, leading cross-functional teams, prioritization, and execution. He is passionate about delivering safest operations and highest operational efficiency and focused at building collaborations, agreement, and motivation in matrix teams, including strategy development and execution, operations, legal, finance, supply chain, supplier management, and marketing around the shared objective of leading profitable businesses. Expertise is informed by a solid educational foundation with an MBA from INSEAD, BSc in Industrial Engineering, and MSc in Engineering Management.