Assine e ganhe 30% de desconto neste título

R$ 19,90 /mês

R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.
Curta mais de 100.000 títulos de forma ilimitada.
Ouça quando e onde quiser, mesmo sem conexão
Sem compromisso. Cancele grátis a qualquer momento.
The Heart of Change  Por  capa

The Heart of Change

De: John P. Kotter, Dan S. Cohen
Narrado por: Oliver Wyman
Teste grátis por 30 dias

R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.

Compre agora por R$ 97,99

Compre agora por R$ 97,99

Pagar usando o cartão terminado em
Ao confirmar sua compra, você concorda com as Condições de Uso da Audible e a Política de Privacidade da Amazon. Impostos, quando aplicável. PRECISA SER AJUSTADO

Sinopse

John Kotter's international best seller Leading Change struck a powerful chord with legions of managers everywhere. It acknowledged the cynicism, pain, and fear they faced in implementing large-scale change - but also armed them with an eight-step plan of action for leaping boldly forward in a turbulent world.

Now, Kotter and co-author Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?

Based on interviews within over 100 organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change. While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic - "see-feel-change" - that fuels action by showing people potent reasons for change that spark their emotions.

Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. The authors reveal how this appeal to the heart - over the mind - motivates people to overcome even daunting obstacles to change and produce breathtaking results.

For individuals in every walk of life and companies in every stage of change, this compact, no-nonsense book captures the heart - and the how - of successful change.

©2002 John P. Kotter and Deliotte Consulting LLC (P)2008 Macmillan Audio

Resumo da Crítica

"Kotter and Cohen demonstrate the critical difference that focus, faith, leadership, commitment and creativity make in winning employees' hearts, offering good stories that truly apply to each topic." ( Publishers Weekly)

Mais do mesmo

O que os ouvintes dizem sobre The Heart of Change

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.