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The International Sales Handbook
- Narrado por: John Lynch
- Duração: 4 horas e 22 minutos
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Sinopse
In more than 40 years of working as an international salesman, John Lynch has lived and worked on every continent except Antarctica. He has distilled the lessons learned during that time into this audiobook. This book is not a motivational sales book but a practical handbook telling the would-be export salesperson what we do, how we do it, why we do it that way, and what goes wrong when we don't.
Chapter 1: International Sales
Chapter 2: Things to Be Aware of Before You Sign Up
Chapter 3: Corruption
Chapter 4: Research
Chapter 5: Incoterms and Terms of Payment
Chapter 6: Finding Local Representation
Chapter 7: Continents and Countries: Specific Issues
Chapter 8: Getting There and Staying There
Chapter 9: What can go wrong?