The Invisible Industry Audiolivro Por Bob McGlincy, Larry Kulchawik capa

The Invisible Industry

The Evolution of Trade Shows

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The Invisible Industry

De: Bob McGlincy, Larry Kulchawik
Narrado por: Chase Crandell
Assine - Grátis por 30 dias

Depois de 30 dias, R$ 19,90/mês. Cancele quando quiser.

Compre agora por R$ 26,41

Compre agora por R$ 26,41

A Trillion Dollar Secret!

The convention and business events industry is a powerful economic engine, creating millions of jobs, billions in tax revenues, and hundreds of billions in business sales. Written by two industry veterans, this book tells the untold story of how an "invisible" industry grew into a trillion-dollar global powerhouse fueling business success across America.

This groundbreaking book uncovers:

  • The influence of World’s Fairs on U.S. trade shows.
  • The innovations, brands, and technologies that created business empires.
  • The rise of key convention center cities, venues, organizations, and suppliers.
  • The game-changers who shaped the industry.
  • The current landscape and future of trade show marketing.

Get ready to explore an industry that’s been flying under the radar for far too long – until now!

©2024 Larry Kulchawik-1-14464784421 (P)2025 Larry Kulchawik Américas Economia
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