How do you become your true self without losing everyone else?

We are living in an era of crisis where becoming a whole person means navigating constant external pressure. Some of us dissolve into group identities, while others withdraw into temporary and sometimes dangerous online collectives. Both are symptoms of the same problem: a fragmented sense of self in an age of mass influence.

One and the Ninety-Nine is your essential roadmap to forging a stable, authentic identity in the face of coercion and conformity. Through compelling and original insights, author Luke Burgis dives into philosophy, psychology and personal experience, offering a clear guide for engaging with chaotic modern society both in our personal and working lives.

Discover how to build a values-driven life of meaning, not one dictated by external expectations, and thrive in the space between the one and the many.

Burgis offers us a powerful call to action, and a guide to:

- Rejecting passive conformity.
- Rediscovering the depth of your personality.
- Choosing a life that is both truly personal and deeply connected.

Live freely, and comfortably. Be the One, not the Ninety-Nine.


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Praise for Luke Burgis and Wanting:

‘A spellbinding read’ – Adam Grant, bestselling author of Originals and Think Again

‘I love the book’ – Ryan Holiday, bestselling author of Ego Is the Enemy

‘Luke Burgis has produced the go-to book’ – Tyler Cowen, author of The Complacent Class

‘His prose is punchy. His anecdotes are entertaining . . . part philosophical tract, part self-help guide’ – Christina Patterson, The Sunday Times