“I believe that it was at this tender age of six, with the help of my loving mother’s bull***t stories that I began to question the idea of reality”

Madison’s new book is perhaps his most confronting and provoking so far, yet you’ll all probably call him crazy after reading what he has written through the pages of this book…until you discover he’s right. And then, before the end of it, you will all be dreaming again.

In this rant-filled but eloquent, shocking but intelligent book, Madison examines how our perception of reality has left us almost dysfunctional in the modern world as we constantly do inward battles between trying to be kind, but end up being cruel; compassionate, but become egotistical; practical, though damaging. Through the retelling of some very personal stories, Madison will take you on a rollercoaster ride, leaving you questioning your own reality.

“Once you split a person, you will always maintain power and control over that person. It’s what is referred to as persuasive psychology. A person who is divided compared to one who does not become a weak human being loses all their individual strength and character”

The Proclamation of the Demon in I is Madison on a mission, holding up a mirror to show us all (and himself) just how unrealistic, irrational and unintelligent we have all become due to our sheep behaviour of following certain collective influences.

This is Madison at his best – shocking, brutal, intellectual, and humourous – leaving no stone unturned (including himself…), and doing it all with a not-only-did-I-do-it-but-I-did-it-with-an-evil-smile attitude.