The Rise of AI Influencers
Virtual Faces in Real Marketing
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Compre agora por R$ 17,99
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Narrado por:
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Robyn Green
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De:
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Craig S. Clemons
Sobre este título
In a world where algorithms affect our decisions and digital personas have millions of followers, The Rise of AI Influencers: Virtual Faces in Real Marketing explores the fascinating evolution of a new era in social media and branding. From computer-generated models on magazine covers to virtual ambassadors driving genuine sales, this book demonstrates how artificial intelligence is altering marketing's authenticity, trust, and human connection.
This thorough guide, which blends technology, psychology, and consumer behavior, looks into why audiences interact with virtual personalities—and how marketers are using them to reach global markets beyond the constraints of time, culture, or controversy. You'll discover the secrets behind their creation, the strategies that fuel their effect, and the ethical debates that surround their rise.
Whether you're a marketer, an entrepreneur, or simply an interested listener, The Rise of AI Influencers is an engrossing look at the digital frontier where creativity meets code. It's more than simply a book; it's a guidebook for understanding how virtual influences are altering advertising, narrative, and even human identity.