The Slingshot Formula Audiolivro Por Pascal Clarysse capa

The Slingshot Formula

How Angry Birds Launched Their Way from Indie Game to Global Icon

 Amostra

Assine e ganhe 30% de desconto neste título

Teste grátis por 30 dias
R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.
Curta mais de 100.000 títulos de forma ilimitada.
Ouça quando e onde quiser, mesmo sem conexão
Sem compromisso. Cancele grátis a qualquer momento.
Mais informações sobre a assinatura

The Slingshot Formula

De: Pascal Clarysse
Narrado por: Jason Keller
Teste grátis por 30 dias

R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.

Compre agora por R$ 74,99

Compre agora por R$ 74,99

Sobre este título

 "This is more than a post-mortem of a hit game; it's the anatomy of a cross-media phenomenon that soared across industries." John Schulte

"Essential reading for anyone in the games industry." Nitish Mittersain

Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?

The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that led an unknown startup to turn the mobile game Angry Birds into a true pop culture phenomenon.

In 2009, a small independent video game studio in Finland was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company...

Over the following four months, Angry Birds got downloaded one million times and became an instant mobile hit. The simple but mightily addictive game would proceed to change the course of its creators' lives forever.

In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world. More than a decade later the brand has become nothing short of a phenomenon. Angry Birds has evolved into a globally recognized entertainment brand.

Filled with exclusive stories and insider tips, The Slingshot Formula serves as the maverick playbook of what to do (and what not to do) when navigating fast-lane success in the rapidity of the digital era.©2025 Pascal Clarysse Desenvolvimento de Negócios e Empreendedorismo

Resumo da Crítica

There was always a lot of friendly rivalry between Angry Birds and Fruit Ninja. Both were synonymous with the top of the App Store charts. This book helped me to see how they relegated Fruit Ninja into the number 2 position. Well played!
Angry Birds has redefined what a game brand can be.
Angry Birds spearheaded the era of mobile blockbusters. This is an amazingly thorough, honest and brilliant analysis of how it all came to be.
A rare inside look at how Angry Birds became a global phenomenon.
A valuable read for both industry veterans and newcomers.
Captures the wild energy behind Angry Birds' rise, with all the heart, hustle, and weird luck that came with it. It's honest, funny, and full of moments I still can't believe actually happened.
Blends sharp marketing acumen with a deep understanding of what makes games resonate.
Ainda não há avaliações