Why does it feel like everyone suddenly has ADHD?

Scroll for five minutes and you’ll see it.

Watch a video and something clicks.

Take a quiz and your whole life starts to make sense.

But here’s the uncomfortable question:

Are we discovering ourselves… or defining ourselves too quickly?

In Why Does Everyone Want a Label?, Dr Rachel Norris takes a clear-eyed, deeply human look at one of the most important—and misunderstood—cultural shifts of our time.

This is not a book that dismisses ADHD. And it’s not a book that blindly validates everything either.

It’s something far more useful.

It’s an exploration of why so many people are searching for answers—and why a diagnosis has become the answer they reach for first.

Inside this book, you’ll discover:

• Why ADHD diagnoses have surged—and what the numbers actually mean
• The powerful role of social media in shaping identity and self-perception. The difference between recognition, self-identification, and clinical diagnosis. What genuine ADHD really looks like—and why it’s often misunderstood
• Why labels feel like relief—and what they quietly take away
• How to seek a diagnosis properly, without falling into the self-diagnosis trap
• How to build a strong sense of self that doesn’t depend on a label to hold it together. This book is for you if: You’ve ever thought, “This explains me” after watching ADHD content
• You’ve been diagnosed—and you’re unsure what it really means for your life

You suspect you might have ADHD but want clarity, not confusion, You’re a parent, clinician, or simply someone trying to understand what’s really going on. The truth most people won’t say out loud: People aren’t just looking for a diagnosis. They’re looking for relief, explanation, and a place to belong. And when the world feels overwhelming, a label can feel like home. But what if that’s only part of the story?