Wikipedia for Business 2024

New this year: a breakdown of Wikipedia and AI with a focus on what it all means for organizations.

Do you know how often Wikipedia influences Google search results, voice assistants, and AI tools? If you don’t, you’re missing a large piece of the marketing and online reputation puzzle.

Wikipedia for Business 2024 is written for marketing, communications, and PR professionals. It is a “how to” manual for all things Wikipedia: how to understand how Wikipedia affects online reputations, SEO, and brand authority; how to view your role in relation to Wikipedia; how to interact with Wikipedia editors; and how to edit or request edits to articles.

Every chapter is laid out in a straightforward manner, allowing you to make the most of your time. Expect humor and actionable suggestions every step of the way. We know Wikipedia in theory is easy—but in practice, it’s a beast. This book is designed to get you through whatever circumstances may arise. Whether that’s explaining Wikipedia and its influence to your boss, or planning edits to a foreign-language article about your company.

So that you don’t miss a step, we also made sure to share what exactly is going on with Wikipedia and AI—both how AI is dependent on Wikipedia, and how the encyclopedia is using AI.

This is an easy listen, but not a one-and-done audiobook. Use it. Share it with friends. Find it a permanent place on your desk and refer to it every time you start to feel cross-eyed from reading Wikipedia’s guidelines and editor interactions. With this book, you’re no longer alone in finding a way through.