Psychologist David Yeager thinks the conventional wisdom for how to motivate young people is all wrong. His model for helping kids cope with stress is required reading at Steve’s new high school.

• SOURCES:
  • David Yeager, professor of psychology at the University of Texas at Austin.

• RESOURCES:
  • 10 to 25: The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation―And Making Your Own Life Easier, by David Yeager (2024).
  • "A synergistic mindsets intervention protects adolescents from stress," by David Yeager, Christopher Bryan, James Gross, Jared Murray, Danielle Krettek Cobb, Pedro Santos, Hannah Gravelding, Meghann Johnson, and Jeremy Jamieson (Nature, 2022).
  • "Harnessing adolescent values to motivate healthier eating," by Christopher Bryan, David Yeager, Cintia Hinojosa, Aimee Chabot, Holly Bergen, Mari Kawamura, and Fred Steubing (Proceedings of the Natural Academy of Sciences, 2016).
  • "Breaking the Cycle of Mistrust: Wise Interventions to Provide Critical Feedback Across the Racial Divide," by David Yeager, Julio Garcia, Patti Brzustoski, William Hessert, Valeria Purdie-Vaughns, Nancy Apfel, Allison Master, and Matthew Williams (Journal of Experimental Psychology, 2014).
  • "The Influence of the National truth Campaign on Smoking Initiation," by Matthew Farrelly, James Nonnemaker, Kevin Davis, Altijani Hussin (American Journal of Preventive Medicine, 2009).
  • "Tobacco is Whacko Commercial," (2002).
  • "Florida Tobacco Pilot Program: Thanking Customers," (2000).
  • "Think, Don't Smoke PSA Commercial," (1999).
  • "The Mentor’s Dilemma: Providing Critical Feedback Across the Racial Divide," by Geoffrey Cohen, Claude Steele, and Lee Ross (Personal and Social Psychology Bulletin, 1999).

• EXTRAS:
  • "The Suit, Savile Row, and Smartly Dressed Men," by The Rest is History (2024).