“Market Gravity” determines how a business attracts ideal prospects in the marketplace, however, it is largely dependent on the sphere of influence of the business. Hence, every good marketing strategy positively is targeted at positively influencing this sphere of influence.

This conversation describes key components, principles, and practical steps to be applied for a business to grow in its sphere of influence. Highlighted concepts discussed on this episode of Consulting with Authority include:

• [02:59] The law of Market Gravity.
• [05:39] 3 components of your sphere of influence.
• [13:23] Strategies for building Market Gravity.
• [20:47] Speaking Strategies.
• [30:47] Specific Introductions vs Open-ended referrals.
• [41:33] Becoming a thought leader; How to go from Content to Results.

Quotes

• "I'm going to keep talking about the same stuff until you all start implementing it"
• By increasing your sphere of influence, you increase your attractiveness to your ideal prospects in the marketplace.
• "Your clients are always your prospects"
• "What is Speaking, other than a demonstration of your knowledge, experience and skill?"
• "Why go 'one to one' when you can do 'one to many"
• "Speaking is the fastest, easiest, most productive and effective way to fill up your pipeline"

Resources

• Score your own “market gravity” with the Accelerated Growth Scorecard HERE
• Scott Cantrell on LinkedIn