Let’s be real: boosting posts is NOT a marketing strategy. If you’re trying to scale your business from 6 to 7 figures and your audience has hit a plateau, you need to get serious about how you spend your ad dollars. In this episode of the Million Dollar Breakthrough, I’m sharing what I’ve learned running thousands in paid ads (and what I wish I knew sooner 😬).

We’re talking real numbers, and why a $10/day campaign won’t get you to your next comma level. I’m breaking down the strategic mindset shift you need to make so your ads actually convert—and your business actually grows. Let’s dive in.

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TIMESTAMPS
0:00 – Why paid ads matter when you hit a plateau
0:40 – The #1 mistake most entrepreneurs make with ads
1:50 – Know where your audience actually is
2:22 – Why $10/day campaigns don’t cut it
3:40 – Real budget examples: What I spend monthly
6:00 – Data isn’t sexy, but it IS profitable
7:12 – Stop boosting posts (and do this instead)
9:40 – The truth about retargeting ads
13:00 – Why platforms reward you when you pay to play
14:15 – Running ads = growth AND organic reach boost
15:10 – Final thoughts: adapt, invest smart, and grow

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