Mike Assad, a top-performing real estate professional with Royal LePage Team Realty, joined the podcast for a fun and informative conversation about influence & persuasion. Mike brings an experienced perspective to the table, having spent three years in the world of car sales before transitioning into real estate over two years ago. He shares captivating stories from the field, including how he outsold industry veterans early on in his career, and explains the approach he takes to achieve business success and excellent long term relationships. This episode provides a deep dive into the psychological principles that lead people to be influenced and persuaded: Authority, Likability, Social Proof, Consistency, Reciprocity, and Scarcity. Tune in to hear how Mike and Ollie have used these principles to gain influence and to avoid falling prey to manipulative tactics. Whether you are a seasoned sales professional, a first-time homebuyer, or simply someone looking to navigate daily life with more confidence, this episode provides the tools you need to succeed.

Recorded on January 3, 2026

Connect with Mike:
https://teamrealty.royallepage.ca/agents/1809749/Mike+Assad
https://www.instagram.com/mikeassad_realestate/

TIME STAMPS
(0:00) - Coming Up
(0:58) - Mastering Influence: A Toolkit for Real Life
(4:30) - Mike's Journey: Car Sales & Real Estate
(23:01) - Ollie's Mistake at Mr. Lube: How He Got "Rinsed"
(27:45) - The Six Pillars of Persuasion Explained
(30:02) - Authority: Why We Trust the "Expert"
(41:58) - Build Rapport: Why Likability Sells
(47:04) - Scarcity: How to Create Urgency in the Market
(51:42) - Tactics for Dealing with High Pressure Sales
(56:41) - Being Reciprocal: The Art of the Give and Take
(1:03:12) - Mike & Ollie's Best Persuasion Stories
(1:17:27) - How to Use Social Proof: People Follow the Crowd
(1:26:11) - Unexpected Lessons in Reciprocity
(1:28:32) - Consistency: "Yes" Today Leads to a Sale Tomorrow
(1:33:45) - Expert Tips for Your First Home Purchase

PODCAST LINKS
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