In this episode, Jeff finally sits down with Lake Norman marketer and serial entrepreneur Ryan Webber to talk about the real work behind great content—and why most small businesses are overcomplicating it.

Ryan shares his journey from teacher and gym owner to running Webber Marketing and helping build The Real Estate Lawyer YouTube channel to nearly 100K subscribers with simple, value-first videos.

Jeff and Ryan dig into why clarity beats clever branding, how FAQs and client stories can fuel an entire content strategy, and why an iPhone and a clear message usually beat overproduced, “flashy” video.

They break down how consistent video builds awareness, trust, and easier sales conversations, plus the power of showing up on camera in the local community you serve.

Ryan also shares his philosophy of giving away all the tips and selling the implementation—and his vision for local business masterminds that help owners grow together.

@ryanwebbermarketing - Instagram

@ryanwebber - YouTube

Special mentions:

@therealestatelawyer

StoryBrand

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Jeff Hamm

www.lknreal.com

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