In this episode of Ag Tech Talk, we’re joined by Jennifer Goldston, Founder and CEO of AgTech PR, to dive into the critical role of communication in bringing new agricultural technologies to market. As ag tech continues to evolve alongside crop inputs like agrochemicals and biologicals, clear messaging, trust-building, and data transparency are becoming just as important as innovation itself.

Goldston shares her insights on how companies can better position their solutions across the value chain, from growers to regulators, and avoid getting lost in the noise of a crowded marketplace. It’s a conversation about strategy, storytelling, and why even the best technology needs the right narrative to make an impact.

In this episode of Ag Tech Talk by AgriBusiness Global, we’re joined by Prof. Michael Strano, Professor of Chemical Engineering at MIT and Co-Lead Principal Investigator at the Disruptive & Sustainable Technologies for Agricultural Precision (DiSTAP) interdisciplinary research group at the Singapore-MIT Alliance for Research & Technology (SMART), MIT’s research enterprise in Singapore. Strano shared how his team is pioneering real-time, non-invasive plant monitoring technologies that tap directly into the chemical “nervous system” of crops. Strano explains how tools like nanosensors, AI, and controlled environment systems are reshaping how we understand and optimize plant growth. From hormone-based crop diagnostics to nanotechnology-powered fertilizers and CRISPR delivery, he explores the innovations needed to close the gap between food security and sustainability—and what it will take to bring these tools to farms around the world.

In this episode of AgTech Talk, AgriBusiness Global sat down with Bob Trogele to explore which ag technologies are gaining the most investor attention and why. From robotics and AI to digital tools and biorationals, Trogele discusses the innovations driving interest in the crop input space. He also shares insights on what’s fueling this momentum, including global competition, labor shortages, and the growing need for scalable, sustainable solutions on the farm.