In this Sustainable Podcast episode by AgriBusiness Global, Gregory Rogers, Director of Technical Marketing and Communication at Certis Biologicals, outlines what the company does to help growers understand, adopt, and optimize biologicals within integrated crop management programs.

In this episode of Ag Tech Talk by AgriBusiness Global (ABG), Jim Zimmer, Operating Partner at Granite Creek Capital and Co-Founder of Moraine Farmland Partners, discusses how farmland valuation is changing in the era of advanced agronomy and precision technology.

In this episode of Ag Tech Talk, we’re joined by Jennifer Goldston, Founder and CEO of AgTech PR, to dive into the critical role of communication in bringing new agricultural technologies to market. As ag tech continues to evolve alongside crop inputs like agrochemicals and biologicals, clear messaging, trust-building, and data transparency are becoming just as important as innovation itself.

Goldston shares her insights on how companies can better position their solutions across the value chain, from growers to regulators, and avoid getting lost in the noise of a crowded marketplace. It’s a conversation about strategy, storytelling, and why even the best technology needs the right narrative to make an impact.