In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.

Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally.

He’ll take us behind the scenes of how Hily grew in a red ocean market, competing against giants like Tinder, Hinge, and Bumble — by running 100+ in-app experiments every quarter and obsessing over data, user behavior, and retention.

You will discover:

✅ The experiment-driven framework that powers Hily’s growth (100+ experiments every quarter)

✅ How to grow in a red ocean market like dating apps

✅ What actually worked vs what failed — real growth experiment stories

✅ The data-driven mindset behind scaling from millions to tens of millions of users

✅ How to compete with giants like Hinge, Bumble, and Tinder using smarter experiments

Learn More:

Try Hily → https://hily.com

Connect with Liubomyr → https://www.linkedin.com/in/liubomyrp/

You can also watch this video here: ⁠⁠https://youtube.com/live/rUiISNtS3ss

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

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Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳

In this video, Steve P. Young breaks down why simple apps still win — and how distribution, not design, is the ultimate growth engine.

Steve will also show you how he vibe-coded his note-taking app.

💡 You’ll discover:

✅ How this 10-year-old Notes app ranks #2 for “notes” organically

✅ The $15/year pricing model that quietly drives consistent revenue

✅ Why distribution > features (and how to fix your ASO)

✅ The AI tool that lets you build your own Notepad-style app in minutes

Whether you’re an indie developer or startup founder, this breakdown will help you rethink how to build — and actually profit from — your next app.

🚀 Build your own app easily with AI: https://app.emergent.sh/?via=hitanshu

📈 Need help with distribution? https://appmasters.com

You can also watch this video here: ⁠⁠https://youtu.be/RclmkJ3atFs

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built entirely by one person.

John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great features.

He’ll share his exact frameworks for growth, from keyword localisation to subscription retention, all based on real results from running a successful utility app in a competitive market.

You will discover:

✅ How localised ASO helped Momego reach 5M+ installs

✅ The Apple Search Ads strategy John uses to scale profitably

✅ How to test app icons, pricing, and onboarding flows that convert

✅ Why reverse trials outperform free trials for mobile apps

✅ The features that keep users paying (widgets + live activities)

Learn More:

🚊 Try Momego → https://apps.apple.com/app/momego-live-bus-train-times/id1281251210

🔗 Connect with John → https://www.linkedin.com/in/johnbairdmcevoy

You can also watch this video here: ⁠⁠https://youtube.com/live/jN6e9sSyaoo

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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