App Marketing by App Masters Podcast Por Steve Young capa

App Marketing by App Masters

App Marketing by App Masters

De: Steve Young
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Sobre este título

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.Steve Young Economia Marketing e Vendas
Episódios
  • The Simplified App Analytics Tool Every Indie Dev Needs
    Mar 17 2026

    App Store Connect shows a lot of data, but it’s not always easy to understand.

    In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams.

    AppSignals simplifies your App Store analytics and shows the most important app growth metrics in one clear dashboard.

    Instead of digging through complicated reports, you can instantly see some important app metrics.

    If you're building or scaling an app and want a clear view of your installs, conversions, and revenue, this tool is designed to make app analytics much easier.


    Try it here 👇🏻

    Use code EARLYBIRD to unlock the Lifetime Growth Plan for just $49 (normally $199), perfect if you want early access and to share feedback:
    ⁠https://appsignals.io?utm_source=podcast

    You can also watch this video here: https://youtu.be/9IkraI0u4hE

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    SPONSORS

    Still designing, resizing, and uploading screenshots manually?

    AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

    Trusted by more than 100K developers and ASO experts worldwide.

    Try it free: https://appscreens.com/?via=am

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    Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

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    Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    7 minutos
  • Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)
    Mar 14 2026

    In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.

    We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key insights from the report.

    The study analyzes 75,000+ apps and more than $11B in revenue across over a billion transactions, revealing what’s actually working in today’s subscription economy.

    One of the most surprising findings: apps launched before 2020 still generate nearly 70% of all subscription revenue, even though thousands of new apps are launched every month.

    If you’re building or growing a subscription app, these benchmarks will help you understand where you stand and which levers can truly move revenue.

    You will discover:

    ✅ Why the top 25% of apps grew 80%+ while the bottom quartile shrank

    ✅ Why hard paywalls convert 5× better than freemium

    ✅ The surprising truth about AI apps: higher revenue but worse retention

    ✅ The growing importance of web-to-app funnels and web revenue

    ✅ Benchmark metrics like conversion rates, RPI, and retention

    Learn More:

    Connect with David:

    https://www.linkedin.com/in/drbarnard/

    State of Subscription Apps 2026:

    https://www.revenuecat.com/state-of-subscription-apps/?utm_source=appmasters&utm_medium=youtube

    You can also watch this video here: ⁠⁠https://youtube.com/live/8Tk_EHQUeaY

    *********************************************

    SPONSORS

    Still designing, resizing, and uploading screenshots manually?

    AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

    Trusted by more than 100K developers and ASO experts worldwide.

    Try it free: https://appscreens.com/?via=am

    *********************************************

    Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

    Learn more at ⁠https://encorekit.com/

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    Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    1 hora e 14 minutos
  • Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)
    Mar 10 2026

    Most brands are quietly losing revenue because their web-to-app journey is broken.

    In this video, Steve P. Young (Founder of App Masters) breaks down:

    ✅ Why ecommerce apps convert 3X higher than mobile web

    ✅ How poor deep linking kills installs and revenue

    ✅ Smart banner mistakes even big brands make

    ✅ How Nike and Sephora handle web-to-app differently

    ✅ How to fix your mobile growth funnel today

    If you're a growth marketer, lifecycle marketer, CRM manager, or ecommerce brand, this is one of the simplest levers you can pull to:

    ✅ Increase app installs

    ✅ Improve onboarding conversions

    ✅ Reduce cart abandonment

    ✅ Boost in-app revenue

    ✅ Create seamless deep linking experiences

    We review real examples from Nike and Sephora to show what works, and where even billion-dollar brands leave money on the table.

    You’ll also learn how smart deep linking solutions (like AppsFlyer’s deep linking platform) can help you combine:

    ✅ Direct app install from smart banners

    ✅ Seamless product-level deep linking

    ✅ Reduced friction from web to app

    ✅ Better attribution and analytics

    If you’re investing in paid traffic, CRM, email, or SMS but ignoring your web-to-app flow, you’re likely losing significant revenue.

    Fix the funnel. Improve the journey. Increase app revenue.

    🔗 Learn more about web-to-app challenges on the AppsFlyer blog → https://bit.ly/3Nm5C9w

    Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

    You can also watch this video here: ⁠⁠

    https://youtu.be/3PopKGfRj10


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    10 minutos
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