App Marketing by App Masters Podcast Por Steve Young capa

App Marketing by App Masters

App Marketing by App Masters

De: Steve Young
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 Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.Steve Young Economia Marketing e Vendas
Episódios
  • The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition

    The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition
    Oct 11 2025
    In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lifelong subscribers.Mike’s obsessed with one thing — making apps people keep using.He breaks down why retention and ARPU growth aren’t outcomes of acquisition — they’re the growth strategy.He’ll share how combining habit-forming design, contextual activation moments, and leveraging AI can turn installs into sustained subscribers — without blowing the budget on ads spend.If you’re building a subscription app, this episode shows you exactly what to do after the install to keep users hooked, engaged, and paying.You will discover:✅ The growth formula nobody talks about — Retention + ARPU beats Acquisition✅ How to turn installs into subscribers in the first 24 hours✅ The habit-loop framework behind top 10% free-to-paid conversion rates✅ How to show value before the paywall and prevent early churn✅ How light AI insight amplifies retentionLearn More:📱Abide – Bible, Prayer, Meditation Apphttps://apps.apple.com/us/app/abide-bible-prayer-meditation/id726031617?ppid=2719275d-ebab-4341-9fb6-5ea68b7ef8ae 💼 Connect with Michael on LinkedInhttps://www.linkedin.com/in/rotellaGet unlimited access to all of Abide’s meditations and bedtime stories.Get 25% Off Abide Premium! 🚀https://abide.com/ref/appmastersYou can also watch this video here: https://www.youtube.com/live/mEmInDjKInwWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSThe new Appsflyer Benchmarks siteAttention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.Check out now:https://tinyurl.com/537v4e9e*********************************************🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.Check out now:XSolla*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    1 hora e 15 minutos
  • Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

    Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)
    Oct 7 2025

    In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.

    You’ll discover:

    ✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)

    ✅ How to test creatives the smart way (and avoid rookie mistakes)

    ✅ Scaling tactics: budgets, duplicating campaigns & targeting geos

    ✅ Why ROAS is the only metric that matters long-term

    This is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably 🚀

    Meta Business Partner specializing in web2app funnels🔗 Learn more at: https://web2wave.com

    You can also watch this video here: https://www.youtube.com/watch?v=isarOCLy6HQ

    Want expert guidance to grow your app?

    Book a quick call with App Masters:

    https://appmasters.com/contact-us/

    Indie App Santa: https://www.indieappsanta.com

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

    web2wave eliminates the complexity with their innovative all-in-one platform

    ✅ AI funnel generator

    ✅ powerful drag-and-drop quiz builder

    ✅ streamlined payments

    ✅ comprehensive analytics

    ✅ smart A/B testing

    ✅ and more

    Launch high-performing web2app funnels in days, not months.

    Visit https://web2wave.com/ to create your web2app funnel for free.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    22 minutos
  • This Founder Bootstrapped to $200K/month in a Competitive Market

    This Founder Bootstrapped to $200K/month in a Competitive Market
    Oct 4 2025

    Discover how to grow an app from zero to $200K/month without outside funding.

    Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market.

    He’ll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads, and create high-performing creatives that convert.

    If you’re just starting out or stuck trying to grow your app in a competitive category, this episode could be your stepping stone to success.

    You will discover:

    ✅ How to bootstrap an app from $0 to $200K/month

    ✅ Finding product–market fit in a competitive niche

    ✅ How to learn marketing strategies by analyzing competitors

    ✅ Real-world lessons from Desmond’s growth journey

    Learn More:Check out the app:www.lifereset.com

    You can also watch this video here: https://www.youtube.com/live/aGgFkAAnZFs

    Want expert guidance to grow your app?

    Book a quick call with App Masters:

    https://appmasters.com/contact-us/

    Indie App Santa: https://www.indieappsanta.com

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

    - Emotionally resonant, human-like videos

    - Perfect for app demos, testimonials, and paid social creatives

    - Built for speed, built to convert

    Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

    Try it now: https://www.arcads.ai/?comet_custom=appmasters

    *********************************************

    Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

    web2wave eliminates the complexity with their innovative all-in-one platform

    ✅ AI funnel generator

    ✅ powerful drag-and-drop quiz builder

    ✅ streamlined payments

    ✅ comprehensive analytics

    ✅ smart A/B testing

    ✅ and more

    Launch high-performing web2app funnels in days, not months.

    Visit https://web2wave.com/ to create your web2app funnel for free.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************
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    1 hora e 19 minutos
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