App Marketing by App Masters Podcast Por Steve Young capa

App Marketing by App Masters

App Marketing by App Masters

De: Steve Young
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Sobre este áudio

 Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.Steve Young Economia Marketing e Vendas
Episódios
  • Trending App Growth Tactics You Should Know

    Trending App Growth Tactics You Should Know
    Jun 28 2025
    This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss.Learn more:https://www.businessofapps.com/insights/paywall-optimization-reimagined/https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZHYou’ll Learn:✅ How to rethink paywall optimization with emotion, animation & psychology✅ Real paywall examples that boosted revenue and went viral✅ What “situational marketing” actually means—and how to apply it✅ Marketing fundamentals most app marketers are missing todayConnect with Tigran:https://tigranmk.substack.com/https://www.linkedin.com/in/mkrtchyantigran/https://t.me/mk_tigranWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    1 hora e 7 minutos
  • Trending App Growth Tactics You Should Know

    Trending App Growth Tactics You Should Know
    Jun 28 2025
    This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss.Learn more:https://www.businessofapps.com/insights/paywall-optimization-reimagined/https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZHYou’ll Learn:✅ How to rethink paywall optimization with emotion, animation & psychology✅ Real paywall examples that boosted revenue and went viral✅ What “situational marketing” actually means—and how to apply it✅ Marketing fundamentals most app marketers are missing todayConnect with Tigran:https://tigranmk.substack.com/https://www.linkedin.com/in/mkrtchyantigran/https://t.me/mk_tigranWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    1 hora e 6 minutos
  • The Greatest App Growth Hacks in the World

    The Greatest App Growth Hacks in the World
    Jun 24 2025

    In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets.

    Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies.

    They also discuss how to maintain momentum after launch, the value of niche vs. broad targeting, and why keyword research is key for App Store Optimization.

    You'll discover:

    ✅ Steve’s go-to growth hack for taking apps from 0 to thousands of downloads

    ✅ How to combine rating prompts, ASO, and lifetime offers for a high-impact launch

    ✅ The power of keyword-first app development and niche targeting

    ✅ What really works in paywall A/B testing (weekly vs. yearly, free trials, layout)

    ✅ The top app categories where short-term subscriptions drive the most revenue

    Whether you're launching your first app or scaling to the next level, this episode is packed with actionable insights.

    Learn more:

    LinkedIn: https://www.linkedin.com/company/adaptyio/

    X (Twitter): https://x.com/AdaptyTeam

    Work with us: https://www.appmasters.com

    Indie App Santa: https://www.indieappsanta.com

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Have an idea for a mobile app, but don't know how to code?

    Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

    You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

    And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

    Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

    *********************************************

    Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

    web2wave eliminates the complexity with their innovative all-in-one platform

    ✅ powerful drag-and-drop quiz builder

    ✅ streamlined payments

    ✅ comprehensive analytics

    ✅ smart A/B testing

    ✅ and more

    Launch high-performing web2app funnels in days, not months.

    Visit https://web2wave.com/ to create your web2app funnel for free.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************
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    26 minutos

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