What if the secret to scaling your home service business isn't more trucks or more tools—but showing up online with purpose? In this episode of Born For The Trades, host Mandeep sits down with Jen McKee, the sharp and savvy founder of Kee Hart Marketing, to explore why social media isn't just marketing—it's a business growth engine.

Jen is no stranger to the spotlight. She’s a 5x award-winning marketer, a 2024 40 Under 40 honoree, and the creator of the Show Up, Stand Out, Scale framework that’s turning heads across the trades industry. From HVAC pros to electricians and landscapers, Jen has helped countless contractors transform their online presence into a lead-generating, talent-attracting machine.

In this episode, she shares powerful insights on what makes social content pop in today’s crowded feeds—and how service professionals can take control of their brand voice. Mandeep asks all the right questions: Why is social media such a game-changer for the trades? How can small companies stay consistent without burning out? And what should you be filming today if you want to start making video content that actually moves the needle?

Jen doesn’t hold back. She reveals the biggest mistakes she sees in contractor content, shares practical tips for turning culture into a recruiting magnet, and even gives listeners one simple action step they can take immediately after the episode to start improving their social presence.

Whether you’re a business owner trying to scale or a marketer looking for smarter strategies, this episode will leave you inspired—and ready to show up and stand out.

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In this episode of Born For The Trades, Mandeep sits down with Brent Swift, the founder of SwiftCo, a company that has become a cornerstone of Norman, Oklahoma's roofing, construction, and real estate industries. With over 25 years of experience, Brent’s journey is a testament to dedication and craftsmanship. His story began with a simple but ambitious venture: Deckworks. From there, his passion for quality construction and design blossomed into SwiftCo, a business that now serves a diverse range of clients, from homeowners to commercial property owners, all while focusing on precision and lasting value.

Brent takes us through the twists and turns of his career, highlighting what sets SwiftCo apart from others in a highly competitive market. “We don’t just build structures,” Brent explains, “we build relationships.” This philosophy has been a guiding principle in every project the company undertakes, whether it's installing a new roof to protect a home or meticulously renovating a historic building to preserve its charm.

One of the most rewarding yet challenging aspects of Brent’s work is his ability to breathe new life into older homes. As Mandeep dives into the world of historic home renovations, Brent shares the unique challenges these projects present, especially when trying to maintain the original character of a building while updating it to meet modern standards. It’s a delicate balance, but one Brent has mastered through years of experience and a deep respect for architecture.

As the conversation moves into roofing, Brent offers invaluable advice on how homeowners can stay ahead of potential issues. Regular roof maintenance, he stresses, is essential for preventing major problems. He walks through the key signs homeowners should look out for to ensure their roof remains in top condition, providing peace of mind year-round.

The discussion also touches on real estate in Norman, where Brent’s expertise shines. With the local market ever-evolving, he gives listeners tips on how to approach buying and selling properties, especially in today’s fast-moving environment. For those in the area, his advice is nothing short of priceless, especially for anyone seeking to make informed decisions that will help them thrive.

Looking to the future, Brent shares his insights on where he believes the roofing and construction industries are heading. With new technologies emerging and an increasing demand for sustainable practices, SwiftCo remains at the forefront, continuously adapting and innovating to meet the changing needs of its clients.

Brent’s commitment to customer satisfaction and maintaining strong relationships with clients is clear. He explains how ensuring the highest quality in every project, no matter the scale, has been integral to SwiftCo’s success. It’s this combination of experience, innovation, and integrity that has made SwiftCo a leader in Norman’s competitive landscape, shaping not just buildings, but the future of the community.

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In this episode of Born For The Trades, host Shreya dives deep with Sandy Papavero, a Master and Growth Advisor at CEO Warrior. With a career spanning sales consulting for industry giants like Tony Robbins and Chet Holmes, and expertise in neuro-linguistic programming (NLP), Sandy has made it her mission to help home service professionals shatter limiting beliefs and reach new heights in business and life.

Sandy shares her journey—how she transitioned into CEO Warrior and what drives her passion for coaching. She breaks down the common thought patterns found in the most successful people, revealing whether these traits are innate or something that can be learned. Spoiler alert: the right mindset isn’t just for the lucky few—it can be cultivated, and she knows how to help leaders do just that.

The conversation takes an honest turn toward mental health in the trades industry, a topic that’s often brushed under the rug. Sandy discusses why emotional resilience is just as critical as technical skills and how addressing mental well-being can lead to stronger leadership, higher retention, and ultimately, a more successful business.

A major challenge in any company is the disconnect between employees and management. How do you ensure that leaders—especially those who aren’t owners—operate at the highest possible level? Sandy explains how to bridge this gap, ensuring that training and growth don’t just create temporary shifts but lead to lasting transformation. When employees struggle to communicate effectively with their managers, it’s usually a short-term issue. But how do you make improvements stick? Sandy shares her insights on implementing strategies that go beyond quick fixes and create lasting impact.

For those who recognize a need for coaching—whether it’s improving leadership, fixing communication gaps, or shifting mindsets—Sandy walks us through the process of transforming problems into solutions. From the moment someone reaches out to her, she focuses on identifying the root causes, breaking through barriers, and equipping leaders with the tools they need to drive real change.

If you’re wondering whether coaching is right for you or your business, Sandy describes her ideal client—someone ready to take action, open to change, and committed to long-term success. She also shares the best way to get in touch for a strategy session through CEO Warrior.

This episode is packed with game-changing insights for anyone in the trades industry looking to break through limitations and achieve their highest potential. Whether you’re an owner, manager, or frontline worker with leadership ambitions, Sandy’s expertise is a must-hear!

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