Brand Building: “She offers executive women a retreat where they can experience luxury and end with a business plan. Podcast Por capa

Brand Building: “She offers executive women a retreat where they can experience luxury and end with a business plan.

Brand Building: “She offers executive women a retreat where they can experience luxury and end with a business plan.

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 Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ingrid Jacobs. A veteran enterprise leader, former HR executive, and Chief Growth Officer for The Revenue Retreat, a luxury boutique retreat for executive women who want to build profitable businesses without burnout. She and Rushion discuss her corporate background, her unique approach to customer integration, the challenges women face in entrepreneurship, pricing psychology, common business mistakes, age-related limiting beliefs, and the transformational design of her retreat program. 🎯 Purpose of the Interview The purpose of Ingrid’s appearance was to: 1. Share her expertise in helping high‑achieving women build sustainable, profitable businesses Ingrid works with corporate leaders, entrepreneurs, and women ready to transition from corporate careers into entrepreneurship. 2. Highlight The Revenue Retreat She explains how the retreat helps women clarify their offer, price correctly, identify customers, and prepare mentally and emotionally for entrepreneurship. 3. Educate listeners on business fundamentals Rushion brings her on to break down pricing, customer targeting, confidence, and transitioning from corporate “9–5” to entrepreneurship. 4. Address issues unique to women, executives, and people of color Especially around pricing themselves correctly, recovering from burnout, and building confidence in their value. 💡 Key Takeaways 1. Corporate experience can translate powerfully into entrepreneurship Ingrid spent two decades at companies like Raytheon, Whirlpool, and JLL, working in HR, human capital, and DEI.She emphasizes she wasn’t a traditional HR leader—she focused on customer integration, business growth, and improving client outcomes. 2. High‑achieving women aren’t only executives They can be community leaders, nonprofit leaders, or entrepreneurs who excel in their areas but may not have formal corporate titles. 3. Entrepreneurship requires more work—especially early on New entrepreneurs often don’t realize they must handle every aspect of the business themselves: operations, marketing, sales, pricing, and delivery. 4. Pricing is one of the biggest challenges for women and people of color Key problems: Undervaluing their expertiseFear of charging what they’re worthWorrying clients won’t pay higher ratesGetting mentally stuck in low pricing Ingrid says women often dramatically underprice themselves and need help adjusting their mindset. 5. Knowing your customer matters more than trying to sell to everyone Selling to “anybody” makes entrepreneurs sound desperate; true growth comes from targeting the right buyer and offering a solution they value. 6. Avoid common first‑year business mistakes These include: Poor pricingNot knowing your ideal customerDoing everything for everyoneExpanding into too many offerings too fastOperating out of desperation rather than strategy 7. Age is an asset—not a liability Older entrepreneurs bring wisdom, experience, critical thinking, and problem‑solving ability.She argues people use age as a cover for deeper fears about failure and judgment. 8. The Revenue Retreat combines luxury, education, and wellness The retreat model includes: A luxury residential environmentChef‑prepared meals12‑woman cohortsBusiness planning rigorPricing clarityCustomer identificationMental and emotional readinessWellness activities8‑weeks of virtual follow‑up coaching It’s intentionally structured as not a workshop but a holistic transformation experience. [ 9. She priced her retreat through competitive research + self‑awareness She studied other programs, benchmarked pricing, calculated expenses, and aligned it with her unique “sweet spot”—monetization skill + passion for helping women + love of hosting experiences. 🗣 Notable Quotes (with citations) On her corporate background “Bring me on board if you're looking for figuring out how do we get better customer integration… so that we can zero in on more sales.” On defining high‑achieving women “There are movers and shakers who don’t necessarily have a corporate pedigree, but they are still getting things done.” On underpricing “Many times women… fall in this trap where they're scared to put out the real amount.” [ On realizing she was undercharging “I wasn't even charging half of what she was saying… that epiphany changed the game ...
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