In this special episode, Labor Lounge Podcast and Brand Groupies Podcast go LIVE from the 11th Annual Women Business Leaders Forum by NJBIA.

Labor Lounge Hosts Anthony and Cyndie are joined by powerhouse podcast producers Carey Balogh and Lauren Sleeman of Brand Groupies for a behind-the-scenes look at how the podcast is made - and why podcasting is a powerful tool for brand visibility, business development, and executive thought leadership.

https://eascarpenters.org/

https://cctmarketing.org/

https://brandgroupies.com/

00:00 – Opening welcome to the Labor Lounge LIVE session
01:26 – Cyndie introduces the hosts and Brand Groupies team
02:43 – Anthony promotes upcoming podcast guests and platforms
03:54 – Carey shares how Brand Groupies podcast began
05:25 – Lauren explains why podcasting is the new PR
06:31 – Cyndie describes how she met Brand Groupies and started the show
08:33 – Anthony talks about challenges and benefits of launching a podcast
09:53 – Lauren explains how Brand Groupies handles production for clients
11:07 – Carey emphasizes consistency and social media amplification
12:51 – Lauren reveals the “dirty little secret” of podcast guesting
14:09 – Cyndie and Anthony share what recording days are like
16:05 – Advice for anyone considering starting a podcast
17:35 – Brand Groupies’ success stories and podcast performance
18:49 – Audience Q&A: cost, ROI, and marketing benefits
25:23 – Closing discussion on using podcasts to grow your brand

Adam Taylor is the founder and CEO of Splendor, one of New Jersey's leading web design, branding, and marketing agencies. With over 25 years of experience in the industry, Adam shares the story behind starting his agency in 1999 and how he has scaled it into a world-class creative agency, focusing on key industries like real estate. He also discusses what sets Splendor apart from other agencies, and the growing importance of branding in the AEC industry. Tune in for insights and advice from a seasoned entrepreneur on building and growing a successful agency.

https://splendordesign.com/

https://brandgroupies.com

Sheley Brien is the Vice President of Brien Contracting, a leading figure in the commercial construction industry alongside her husband, Chris. With over 20 years of diverse experience in the financial and medical industries and a remarkable journey up the corporate ladder, she is a dynamic force in the world of entrepreneurship, mindset, and leadership. Sheley is also the host of More Action Podcast, sharing candid personal experiences and insights from her guests to empower others in their personal and professional growth.

https://briencontracting.com

https://brandgroupies.com