Calgary-based entrepreneur and University of Calgary alum, Joanna Pariseau along with her business partner, Melissa Ninaber embody both through their fast-growing food-tech venture, Taste the City.

Taste the City invites customers to enjoy a thoughtfully curated tasting experience. Text-led, each tasting allows guests to visit multiple restaurants in one evening, all within walking distance. When booking, diners do not know where they’ll be going, or what they’ll be eating, but by removing the need to decide, the experience becomes effortless and free from decision fatigue. Every stop is carefully timed, prepaid and designed to showcase the best of the local dining scene while fostering connection through food.

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Today, we meet Ben Taylor, the founder behind the marketing and business growth of the Beachman. It’s a great Canadian entrepreneur story. Ben is the Co-Founder of Beachman e-bikes. In 2019, Beachman’s two founders Ben Taylor and Steve Payne had a chance encounter at a coffee shop. Ben is the creator of the Beachman name with the dream to build a wildly new electric cafe racer, and Steve, the cafe racer builder who could bring that dream to life. Ben comes from an entrepreneurial family, with parents that were co-founders of the now famous SteamWhistle Brewery. In the fall of 2020 Steve completed work on the first prototype, a modified 1979 Kawasaki KZ200, which they refer to as "Zero". With a battery system hand-built by Steve, a modern electric drivetrain, and authentic café racer styling, the pair knew they had something special, so let’s find out more.

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Guest: Ryan Brinkurst, Founder & CEO - Beautifi

In a world where the wellness economy is booming—now worth over $200 billion in Canada and growing at 7% annually—clinic owners and practitioners are discovering one of the most powerful growth levers available today: offering financing. In today’s episode, we reveal how clinics can increase conversions, expand client reach, elevate customer experience, and build long-term stability simply by integrating responsible, accessible financing into their service model.

For the average Canadian, the message is just as clear: your health doesn’t need to wait. Whether it’s a medical, elective, or longevity-focused procedure, financing now provides a path to care that aligns with your goals, your timing, and your financial reality.

And for policymakers—and for every Canadian who has ever felt the frustration of waitlists, delays, or bottlenecks in the public healthcare system—this episode is essential listening. Canada’s entrepreneurs are leading the charge in creating accessible, innovative health solutions. If policymakers embrace these models, collaborate with innovators, and reduce unnecessary red tape, we can dramatically reduce pressure on the public system and expand access to care nationwide.

We invite you to share this episode with the people you know and love who should never have to compromise their health because of a lack of financing — and share it with clinic owners, policymakers, and benefits providers who can help accelerate access to health, wellness, and longevity across Canada.

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Join our growing community of entrepreneurs across Canada! Don't miss out on inspiring interviews, expert insights, and the latest business trends from the people shaping the future of our economy.

👉 Subscribe to our YouTube channel for full episodes: https://www.youtube.com/@CanadasEntrepreneur 🌐 Explore more on our website: https://canadasentrepreneur.com 💼 Connect with us on LinkedIn: https://www.linkedin.com/company/canadas-entrepreneur 📸 Follow behind-the-scenes on Instagram: https://www.instagram.com/canadasentrepreneur 👍 Stay in the loop on Facebook: https://www.facebook.com/canadasentrepreneur 🐦 Join the conversation on X: https://x.com/CanadasPreneur

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