For more than two decades, Robert Mithcell has been helping Ontario business owners navigate one of the most important decisions of their lives—selling their business. As the founder and lead advisor at Premium Mergers & Acquisitions, based in Guelph, he work hands-on with every client to maximize value, protect their legacy, and guide them through a confidential, stress-free process.

His journey began as an engineer with Procter & Gamble, later complemented by an MBA from Rutgers University in Beijing. That foundation gave him a unique perspective: the analytical rigor of engineering combined with the strategic insight of business leadership. Over the years, I’ve advised and completed sales across diverse industries—ranging from manufacturing and distribution to service and retail. Each transaction is deeply personal, and my role is to ensure owners feel confident about both the deal and the future of their business.

Beyond deal-making, Robert is passionate about mentoring entrepreneurs and giving back to the business community. Whether through speaking engagements, coaching, or supporting local initiatives, I believe entrepreneurship is a cornerstone of Canada’s economic strength—and I’m grateful to play a role in helping business owners achieve successful transitions.

At its core, his work is about people, their journeys, and ensuring the next chapter is as rewarding as the last.

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Jason Morais is the co-founder and President of Covehead Bay Capital and Franchisee for Two Men and a Truck Halifax. Born and raised in PEI, he graduated from UPEI with a Business Degree and then obtained a law degree from Bond University in Australia. I returned home to PEI where I practiced at a Charlottetown firm for 3.5 years before jumping into the entrepreneurial world. I always had a passion for business and desire to get into business. I began connecting and meeting with a number of local entrepreneurs to hear their stories on how they got into business. Eventually, I partnered with two local entrepreneurs, Kevin and Stephen Murphy to form Covehead Bay Capital, with a goal on acquiring and investing in small-mid market businesses based in Atlantic Canada. Our first acquisition was the Two Men and a Truck Halifax Franchise in 2017. He is the President of Two Men and a Truck Halifax and he is also national spokesperson for the Canadian franchise network. Since acquiring Two Men and a Truck Halifax, I moved to Halifax Nova Scotia where I reside with my wife Jackie and two beautiful daughters, Morgan and Audrey.

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