Changing Realities of Consumption by Adit Jain
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Changing Realities of Consumption by Adit Jain
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India’s $2.1 trillion consumer economy is being rapidly rewritten. Aspirations are rising, as the rural –urban divide begins to blur. The digital media now shapes buying decisions, even when purchases stay offline.
Premiumisation is spreading beyond metros, while health and wellness surge nationwide. Consumers loyalties pivot on relevance and trust, forcing brands to adapt faster. From FMCG to autos, spending patterns are shifting in unexpected ways.
IMA’s latest report decodes these trends with sector deep-dives, data and case studies. For CXOs, it is not just a nice to read, it may in a way be essential for staying ahead. A brief glimpse of the report is contained in this podcast.
Here is a link to the microsite to purchase the report https://payments.ima-india.com/lp/consumption-report