Cold Call Podcast Por HBR Presents / Brian Kenny capa

Cold Call

Cold Call

De: HBR Presents / Brian Kenny
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Sobre este áudio

 Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.Copyright 2025 President and Fellows of Harvard College Economia Gestão e Liderança Marketing e Vendas
Episódios
  • Mattel’s Barbie Playbook: Replicating Success Across the Company’s Portfolio

    Mattel’s Barbie Playbook: Replicating Success Across the Company’s Portfolio
    May 13 2025
    The 2023 movie Barbie and its accompanying marketing blitz reinstated a celebrated icon at the forefront of cultural conversation. This sudden goodwill stood in contrast to decades of criticism of the Barbie brand. Although proponents had celebrated Barbie for her promise to “inspire the limitless potential in every girl,” detractors felt that the doll promoted a narrow beauty standard and perpetuated gender stereotypes. In this episode of Cold Call, HBS Professor Elie Ofek and coauthor Ryann Noe join host Brian Kenny to discuss the case “Barbie: Reviving a Cultural Icon at Mattel.” They explore how Mattel planned to sustain the Barbie brand’s positive momentum and replicate its success across other toy brands.
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    31 minutos
  • How Duolingo Aims to Diversify Beyond Language Learning

    How Duolingo Aims to Diversify Beyond Language Learning
    Apr 29 2025
    Launched in 2011, Duolingo grew into the most downloaded education app in the world. Its gamified approach to language learning and use of adaptive AI technology helped it reach 100 million monthly active users and a market capitalization approaching $15 billion by late 2024. The company also saw the potential of Gen AI to power innovative products beyond languages. CTO Severin Hacker envisioned a future in which AI would transform the app into an educational ecosystem, tapping into the $56 billion edtech market. HBS Senior Lecturer Jeffrey Rayport and coauthor Nicole Keller join host Brian Kenny to discuss the case “Duolingo: On a Streak” and the long-term benefits and risks of this diversification strategy.
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    35 minutos
  • The Nuqul Group Works to Preserve Its Founder’s Legacy

    The Nuqul Group Works to Preserve Its Founder’s Legacy
    Apr 15 2025
    In 1952, Palenstinian refugee Elia Nuqul started a trading business in Jordan. Nuqul Group subsequently grew into one of the country’s largest family businesses. Its flagship company, Fine Hygienic Holding (FHH), was a leader in hygienic paper products across the Middle East and North Africa. After Nuqul’s death in 2022, his son Ghassan and three siblings decided to split the Group’s assets so that each branch of the family could forge its own path. They were in discussions to finalize the details of the agreement. In this episode, FHH chairman Ghassan Nuqul and HBS Senior Lecturer Christina Wing join host Brian Kenny to discuss enduring family businesses, a founder’s legacy, and how business decisions affect family ties in the case “Ghassan Nuqul and the Nuqul Group: Preserving a Father's Legacy.”
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    30 minutos

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