Joe Pulizzi is back from London—and he’s got a story that will change how you think about the future of creation.

After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The experience was so real, so emotional, that it sparked a powerful realization: the line between real and fake content has officially disappeared.

In this episode, Joe explores:

• Why audiences no longer care whether content is created by humans or machines

• How ABBA Voyage and new AI tools from Meta and OpenAI point to a future where creators can “live forever” through data and digital models

• The profound opportunity this new world presents for independent creators

Joe argues that while AI-generated “fakes” are on the rise, nothing can replace a real human who takes ownership of their work, their audience, and their meaning.

This episode connects deeply to the message behind Burn the Playbook:
In a world where everything is automated, authentic ownership is your unfair advantage.

Listen in and ask yourself:
Would you rather connect with the reals… or are you ready to embrace the fakes?

👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

This week I’m reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode.

How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency?

In this episode, I break down the keys that made it possible:

• Consistency builds trust. Showing up week after week, no matter what.

• Partnership makes the journey sustainable. The right collaborator keeps things fun and accountable.

• Community comes before content. People return for the connection, not just the information.

• Evolving with a steady premise. Adapting to new trends while staying anchored in a core promise.

Whether you’re five episodes in or fifty issues into a newsletter, this episode will remind you why the long game matters and how to play it.

👉 Listen to This Old Marketing’s 500th episode here: https://www.thisoldmarketing.com/ or watch on YouTube at https://www.youtube.com/@ThisOldMarketing
👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

For almost two decades, Joe Pulizzi was known as the content marketing guy. Then came fiction writing, creator support, and a mix of new projects that left him wondering—what do I really stand for now?

This week, Joe shares how a post from Jonathan Mast reshaped his perspective:

“If you can’t explain how you make people’s lives better in 15 seconds or less, you’re invisible in today’s short attention span economy.”

That idea forced Joe to simplify his answer, sharpen his Tilt, and land on a powerful, clear statement of purpose:
I help entrepreneurs and creators find meaning, freedom, and wealth.

In this episode, you’ll learn:

• Why clarity beats complexity every time

• How a 15-second message opens the door to deeper conversations

• The question you need to answer to sharpen your own Tilt

Joe also challenges you directly: Can you explain how you make people’s lives better—in 15 seconds or less?

If this resonates, you’ll find more like it in my new book Burn the Playbook. I’d love your support in spreading the word.

Burn the Playbook (buy directly from Joe) - https://www.joepulizzi.com/books/burn-the-playbook/

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Burn the Playbook (Amazon Kindle) - https://www.amazon.com/Burn-Playbook-Creators-Entrepreneurs-Businesses-ebook/dp/B0FPXQTWDL/