Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I’ve seen what separates the ones who win from the ones who quit.

In this episode, I share six powerful mindset shifts that can change your entire trajectory as a creator. You don’t need to adopt all of them today... pick one, live it, and watch what happens.

What You’ll Learn in This Episode:

• Why your goal is your compass — and how to set one that actually works.

• How to define and lean into your tilt (your unique differentiation).

• Why purposeful repetition is the secret to branding that sticks.

• The one daily habit that protects your creative energy.

• How your “crew” can either raise or lower your ceiling.

• Why selling every day is service, not pushiness — and how to make it a habit.

Resources & Links:

• My free guide: [Mastering Goal Setting]

• My new book: [Burn the Playbook]

• Let’s connect: [LinkedIn]

• Subscribe to the Podcast [Content Inc.]

Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creative or sell things).

So we must network, and often, we need to use forced networking. In this episode, I talk about three ways to do it:

1. Quarterly in-person events
2. Monthly small-group meetings
3. One-on-one planned coffee meetings

This process has been instrumental in my creator success. It will be for you as well.

Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/

Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

Most creators are following the rules...and that’s exactly the problem.

They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics.

But the truly successful creators do things a bit differently.

Here are six rules the top creators break...and what they do instead.

1. They Don’t Chase Platforms—They Build Homes

2. They Start Tiny

3. They Monetize Early

4. They’re Long-Term Obsessed

5. They Create Signature Content

6. They Treat It Like a Business

Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/

Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.