Create Tomorrow, The WGSN Podcast Podcast Por WGSN capa

Create Tomorrow, The WGSN Podcast

Create Tomorrow, The WGSN Podcast

De: WGSN
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Sobre este áudio

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.582174
Episódios
  • 144. How Gob’s Mycelium Earplugs are Breaking the Mould
    Sep 2 2025

    Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design.

    Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually enticing marketing in capturing consumer interest. Listen for insights into the future of personal care products.


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    32 minutos
  • 143. Rural Art for Urban Hearts
    Aug 19 2025

    In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry.

    Rebecca highlights the importance of cultural preservation, reciprocal partnership and the antidote to cultural appropriation. Listen for insights on how to answer consumers’ demand for ethical and purposeful crafts steeped in Indigenous identities that thrive in a modern, AI-driven world.


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    24 minutos
  • 142. First a Human, Then a Parent
    Aug 5 2025

    Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today.

    Amrit and Lauren discuss social media’s unrealistic standards, the impact of technology on parenting and the importance of community and solidarity among women across generations. Listen in on the challenges and joys of being a woman and a mother in the digital age, uncovering the nuanced realities behind the curated images of perfection.


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    31 minutos
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