Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out...

In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what’s working, why his fans are going crazy over it, and how you can take notes for your own marketing!

If you’re watching what other artists are doing and wondering what’s worth paying attention to (and what’s just hype), this episode will help you separate stunts from strategy!

DISCOVER:

1. How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships

2. Why His Approach To His Comeback Is Rallying His Fans

3. What He’s Doing Differently With Instagram

4. How He’s Driving Traffic To Release Shows And Merch

5. Why Short-term Stunts Don't Create Long-term Fan Impact

6. What To Model From Jon’s Marketing and What To Avoid When Watching The Industry

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Jon's Finsta Account

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