My guest today is Laura Ries. Laura is the chairwoman of Ries Positioning Pioneer, and a world-famous positioning consultant. For three decades, she has helped clients to position their brands in the mind of consumers for business growth.

The topic is her book The Strategic Enemy: How to Build and Position a Brand Worth Fighting For.

In this episode of Trend Following Radio we discuss:

• Essence and history of positioning
• Role of the strategic enemy in branding
• Impact of AI on personal branding
• Risks and rewards of brand extensions
• Case studies of successful and failed brand strategies

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

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